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Why Sponsoring a Contest Can Be Great For Traffic and Backlinks

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This is a guest post for MonkeyBlogger by Breakaway from Link Building Bible, an ever-growing list of one way link building tips.

If you have a website or a blog, then there are two things that you should be concerned with:

1) Getting traffic
2) Getting to the top of search engines (for more traffic)

There are many ways to get traffic and backlinks to your site in order to increase your search engine rankings position. One of those ways is to sponsor someone’s contest.

There are always tons of contests going on throughout the many different blogs that there are online (and there are many!) Each of these contests needs prizes to be given away. Many times the owner of the blog that I hosting the contest is not rich enough (or is cheap) and doesn’t want to spend their own money to sponsor the blog, and if I was a blog owner, I probably wouldn’t want to spend thousands for a massive contest either. So, the blog owner looks to other people to donate prizes!

Here is where your opportunity comes. Why not sponsor a prize for the contest. You’ll get listed as a prize contributor with a backlink to your site, which can be one more backlink in your arsenal in the search engine rankings wars.

But, how many people constantly browse over the prizes list for a contest they are hoping to win! They see that you donated a cool prize, and they follow the link that is listed, and it brings them to your site. What a fantastic way to get people to your site. This is also a great way to promote an ebook that is related to the contest blog’s content. Many people will follow the link, want to win your ebook if it looks appealing, and then go on to buy it if they don’t win.

You don’t have to host your own contest (even though this is an even better way to get traffic and backlinks) but if you aren’t ready to start your own contest, then why not sponsor prizes on other people’s contests and get some great backlinks and most importantly traffic from all of the people viewing the prizes.

If you want to sponsor a contest right now, then head on over to MonkeyBlogger’s contact page and send them a note telling them what you’d like to sponsor!

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6 Responses to “Why Sponsoring a Contest Can Be Great For Traffic and Backlinks”

  1. Keith Goodrum Says:

    I donated a prize to a contest last week. The backlinks and traffic took me by surprise. It’s a blogging strategy that I’m going to participate in more.

    Keith

    Keith Goodrum’s last blog post..WordPress 2.5.1… Is It Time To Upgrade?

  2. Nathaniel Says:

    I like the idea Mark. I hadn’t heard the ebook idea, but that is creative and a good way to promote it. I find new and good blogs (like this) that I bookmark/subscribe. Here they go now!

    *entering email address*
    *pulling down the bookmarks bar, selecting “bookmark this page*
    Good luck! And did you donate to the contest at mooneyquest.com because that is where I may have found you, which would explain how donating prizes are so helpful.

  3. Shane Says:

    Very nice post. I sponsored the contest here so maybe that will get me link backs :)
    Shane’s last blog post..The Daily Special - 24/04/08

  4. Mark Cuda Says:

    I agree with you all, and Shane, I’m sure it will help ;) :)

  5. Rajaie Says:

    I think that some of the best prizes you can sponsor are:

    -1- Free 125 x 125 advertisement in the sidebar
    -2- Text Ad
    -3- Blog Review

  6. Mark Cuda Says:

    That’s true, those are the ones I usually sponsor. That and some consulting time.

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