Content Before Cash
“Content before Cash.” This is a phrase I use quite often for my own motivation, and it’s something I’d like to pass on to my readers as well.
Right now, blogging is huge, and it’s only growing. Everyone sees John Chow and Shoemoney making thousands per month off their blogs, and people wonder, “Why the heck can’t I do that?”, and they see no reason why they can’t, so they start blogging.
The problem with this mind set is that from the get go, they are only thinking about the money.
Now granted, there’s no reason to doubt anyone can make something off their blog, but the problem lies in putting the making money part of your blog before the content.
Content before Cash
Like I mentioned before, I use this phrase quite often, as it’s catchy and fitting.
When blogging, if you are only looking to make some quick cash off your blog, it will fail. Why is that? Simple. The passion, or desire to write, to interact with your readers, and to help people gain knowledge in whatever niche your in is just not there. Why? Because all you care about is “How much did I make this month?”
Now, I know it’s hard not to think just about the money your making, and granted, I think about the money I make off this blog. But it’s not my focus. My focus is to help bloggers, freelancers, and webmasters in their internet ventures. I only speak from experience, and I only try to help. I know that it’s tough to believe that I actually do want to help people, and not just make money, but it’s true.
Keeping Content before Cash
There are a couple ways you can keep content before cash when blogging, and I’ll cover them.
1. Don’t spend time reading blogger’s income reports
I know it seems quite silly, but it’s 100% true. As soon as I stopped reading John Chow’s income reports, and stopped gazing at Shoemoney’s giant Adsense check, I realized that when blogging, money is not everything.
2. Be Passionate about your niche
When blogging, if your only in a certain niche because it’s profitable, or because you have some connections, it’s going to fail. Why? Because you don’t really care. Your just in it for the money, and eventually, blogging about a 5 karat gold ring every day is going to get old. Real old, real fast. That’s why you have to make sure your niche is one you actually know about, and are passionate about.
3. Spend more time writing, not looking at the empty ad spots on your homepage
This is one reason why I love OIOPublisher, because it allows you to “set and forget“. I no longer have to deal with advertisers, talk with them, or anything. It’s all automated, which allows me to not even think about the advertisements, and just focus on my writing.
Well, that concludes this post, I hope you enjoyed it, but more importantly, I hope you take it to heart, because it’s something that will make or break your blog.
In other news, I will be posting part three to the series “The Freelancer’s Guide” tomorrow, so stay tuned for that.
