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Posts Tagged ‘incentive’

Should I bribe my readers?

Posted by Mark Cuda on Saturday, June 14th, 2008 | 4 Comments »

Now, I know I didn’t post yesterday, my apologies, but you know, with my therapy, shoulder, and other things, it’s tough! But rest assured, I’m here. :) Also, I think for the time being, while my shoulder finishes healing, I’ll be posting every other day, just until I’m back up to 100%. So bear with me. :D

Now, onto our topic for today.

Should I bribe my readers?

When I say this I mean, do you need to give incentives for every little thing just to get some action on your blog? Do you need to offer a prize to the comment king every month? Do you need to run a contest 6 times a year?

Now, don’t get me wrong, contests and prizes are great, and they do increase activity on blogs, which is always a good thing. But what I’m driving at is this: If you stop bribing your readers, will you have any readers? :-P

A lot of blogs are big and popular only because the people who run them are rich and invest 1000’s a month just promoting it and giving out prizes. This is false readership, in my opinion. Why? Because try and see how many readers stay for the content, which is supposed to be the most important thing. If you run contests constantly, and award readers for everything, chances are things are going to fall apart without those “bribes”, if you will.

So that’s my challenge to you. Yes, I’m talking to all you contest crazy bloggers. Try and take one, maybe two months, and focus on producing the best contests and incentives you can. Then let three months go by with non of that, and see what happens. Then, take one month and produce the best possible content that you could write, or that money can buy, ;) and then take three months normal with non of the fluff or contest, and see how your readership benefits much much more from  the content, than the prizes. :)

Now, do not take this the wrong way, I love contests, and will run one here soon. But just don’t make it a habit that the only thing you do to keep readers is run contests. :)