Focus before you expand
Today we’ll be talking about a subject many people fail to follow through with. When it comes to anything really, but especially blogging, you need to focus and achieve goals before you expand.
For example, many, and I stress the many, forget to have an established, and strong blog before adding another blog on your network if you will, and running dual blogs. In this regard, I don’t mean related blogs, but I mean separate ones. If you start a second blog before your first one has stable traffic and RSS readers, then your first blog has a better chance of not succeeding because you will be focusing on your new blog, which by the way will also have a bad chance of succeeding because, again, you’ll move on before it’s anything special. See how the vicious cycle runs on like that?
Let’s talk about a few ways to focus on your blog to stipulate growth, and also a few ideas for when and how to go about starting another blog.
Write content ahead of time
A lot of bloggers these days are catching onto this trend, and rightly so. It’s a smart idea to keep a small to medium sized stockpile of posts written up so that when the day comes that you can’t post for one reason or another, you have some content to fall back on to keep your blog flowing, with updated content. The last thing visitors wanna see is a blog update 9 days in a row, and then be un-touched for 5 weeks. 
Now, I completely understand sometimes you cannot post, but just make sure you keep your blog updated with fresh content, to keep your readers around. This is something that will cause growth and stability in your blog, which is something you need to make sure you have down before you start on a new project. Just keep in mind that if you write to far in advance, your stockpile of posts may become out dated. 
Take time out for Your Blog
Running a blog is hard work. A lot of hard work, it takes someone with a lot of dedication and skill to keep one running for very long. You need to take out a lot of time for your blog if you expect it to grow, and running a second, even sometimes a third blog, can create a situation where you don’t have sufficient time for any of your blogs, which can contribute to their fiery downfalls. Just kidding. 
But you still ask, ‘ When is it smart to start a second blog, and how can I keep the first and the second running smooth when this time comes?”
When should I start a second blog?
Some people will say immediately, some say never, and still others have a different viewpoint. I’m in the others among these three.
I feel that when it’s appropriate, starting a second blog can be a smart investment that can double, even triple your income and joy in blogging. But you need to make sure it’s time, as this can be a daunting task, running two blogs, and you need to make that you and your blog are ready.
As a rule of thumb for me, I feel that a blog needs to be firmly established with constant traffic before you start a second blog. When you feel you are ready, run a case study. See for one month if your traffic for any days goes down by more than 50 visitors. See how much you fluctuate. If it’s more than that, than hold off. If you think your ready, than go ahead.
But how to I keep them both running smooth?
There are a few ways to keep multiple blogs you run smooth, which is a tough task when just one blog can be tiring. We’ll list those ways here. 
- Hire a writer - Hire someone to take care of some of the writing, or even all of it!
- Create an alternating posting schedule - Post every other day on each blog, alternating so you never have to write more than one post.
- Get a friend to help manage things - This can include the advertising, upkeep, etc.
- Automate as much as you can - Get OIOPublisher, set up autoposting schedules, anything you can to automate things to keep the work flow manageable.
Well, there you go! That’s it for today, and I think these tips will really help you out a ton when it comes to running multiple blogs.
