Should I bribe my readers?
Now, I know I didn’t post yesterday, my apologies, but you know, with my therapy, shoulder, and other things, it’s tough! But rest assured, I’m here.
Also, I think for the time being, while my shoulder finishes healing, I’ll be posting every other day, just until I’m back up to 100%. So bear with me.
Now, onto our topic for today.
Should I bribe my readers?
When I say this I mean, do you need to give incentives for every little thing just to get some action on your blog? Do you need to offer a prize to the comment king every month? Do you need to run a contest 6 times a year?
Now, don’t get me wrong, contests and prizes are great, and they do increase activity on blogs, which is always a good thing. But what I’m driving at is this: If you stop bribing your readers, will you have any readers?
A lot of blogs are big and popular only because the people who run them are rich and invest 1000’s a month just promoting it and giving out prizes. This is false readership, in my opinion. Why? Because try and see how many readers stay for the content, which is supposed to be the most important thing. If you run contests constantly, and award readers for everything, chances are things are going to fall apart without those “bribes”, if you will.
So that’s my challenge to you. Yes, I’m talking to all you contest crazy bloggers. Try and take one, maybe two months, and focus on producing the best contests and incentives you can. Then let three months go by with non of that, and see what happens. Then, take one month and produce the best possible content that you could write, or that money can buy,
and then take three months normal with non of the fluff or contest, and see how your readership benefits much much more from the content, than the prizes.
Now, do not take this the wrong way, I love contests, and will run one here soon. But just don’t make it a habit that the only thing you do to keep readers is run contests. ![]()
Tags: Blogging, bribe, content, contest, incentive, wordpress












Haha, great post. I actually wrote an entire article on the important of bribing your readers. I would have a look: http://www.thenetfool.com/offering-bribes-to-readers/ . Keep up the stellar work! I hope your shoulder is getting better
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If people were interacting at my blog for the sole reason of winning something, then I would rather them not read my blog. But then again, others have different viewpoints on this topic.
@ Jim - That’s pretty funny, never saw that. I agree with bribing you see, just to an extent.
If that’s your only way of getting readership, it’s not very smart.
But it does provide a nice boost when need be! And as Jason at TUK says, “Controversy is king!” Haha. J/k
@ Rajaie - I agree with you, but like you said, some people just care about Feedburner Stats.
Don’t bribe your readers with contests and prizes…. if you want true readers then just write great quality content that they will come back for!
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